3

Corporate branding and brand architecture: a conceptual framework

Year:
2009
Language:
english
File:
PDF, 150 KB
english, 2009
7

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Year:
1989
Language:
english
File:
PDF, 629 KB
english, 1989
13

Does Diageo make your Guinness taste better?

Year:
2007
Language:
english
File:
PDF, 321 KB
english, 2007
19

Leveraging brand equity in business-to-business mergers and acquisitions

Year:
2010
Language:
english
File:
PDF, 347 KB
english, 2010
20

A new culture method for lesser mealworm, Alphitobius diaperinus

Year:
2009
Language:
english
File:
PDF, 64 KB
english, 2009
22

Pioneering new markets: A comparison of market share winners and losers

Year:
1992
Language:
english
File:
PDF, 1.44 MB
english, 1992
24

Branding in fictional and virtual environments

Year:
2012
Language:
english
File:
PDF, 220 KB
english, 2012
27

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Year:
1989
Language:
english
File:
PDF, 2.06 MB
english, 1989